Feel Alive.

With distracting anticipation we all savour the prospect of being ‘at the water.’ We implicitly believe it will bring reward and satisfaction.

Yet we know not if weather or fish will be kind to us. But that the thrill of action, calm of solitude, joy of victory or indeed rare moments of nature that our Earth freely gives us may form our day, in whole or part.

Each has their reason, their thirst to quench. Still we all share one single desire; to Feel Alive.

// VIDEO HIGHLIGHT

// LATEST NEWS

Wed November 19th 2014
Daiwa’s Brian Skoyles reports back on a weekend of sea fishing in Withernsea for the 2014 Junior and Senior Beach Fishing Opens.
Wed November 19th 2014
A recent trip to Holland saw predator expert Neville Fickling putting some of our gear through its paces, with some pretty impressive results!