Feel Alive.

With distracting anticipation we all savour the prospect of being ‘at the water.’ We implicitly believe it will bring reward and satisfaction.

Yet we know not if weather or fish will be kind to us. But that the thrill of action, calm of solitude, joy of victory or indeed rare moments of nature that our Earth freely gives us may form our day, in whole or part.

Each has their reason, their thirst to quench. Still we all share one single desire; to Feel Alive.

// VIDEO HIGHLIGHT

// LATEST NEWS

Thu November 23rd 2017
It’s Saturday 11th November and once again I’m on the seafront in Withernsea, East Yorkshire, and for once I’m pleased to be watching anglers rather than fishing myself writes Daiwa Consultant Brian Skoyles.
Thu November 16th 2017
The leaves are falling off the trees and the first frost of the winter has taken hold so to me this means it’s time to get ready for some fantastic small water fishing. At this time of year most anglers hang up the rods and sit in doors tying flies, dreaming of the new season or having nightmares about the fish they have lost in the season just gone.